FOR IMMEDIATE RELEASE: November 20, 2013
New York, NY - PromoSuite has entered into an agreement with AdLarge Media for exclusive national advertising sales representation of valuable inventory that is already measured in Nielsen Audio’s RADAR® service and moving into AdLarge’s Return On Investment (ROI) Network. The announcement marks another substantial gain for AdLarge, as it continues to enlarge its footprint in national advertising sales representation and network radio. PromoSuite is the leader in radio promotion management software, servicing more than 1,500 radio stations across the country, including in all of the Top 50 markets.
"The partnership with PromoSuite gives our national advertisers access to an enormous amount of inventory, and intensifies our already strong coverage in major markets," commented Gary Schonfeld, Co-Founder and Chief Executive Officer, AdLarge. "We are very happy that PromoSuite has chosen AdLarge, and we look forward to working with Rocco and his team."
"When you look at our two companies, it is inevitable that we struck up a partnership," explained Rocco Macri, Chief Executive Officer, PromoSuite. "You have two independent, forward-thinking companies that are agile enough to make quick decisions, yet big enough to have an impact. Together, we will continue to build and maintain relationships within the radio and advertising communities."
"Our objective when we created the ROI Network was to offer our clients a wide-reaching, RADAR-measured network with solid top-market coverage and a non-controversial format environment," stated Cathy Csukas, Co-Founder and President of AdLarge. "With the inclusion of PromoSuite’s vast array of music-formatted radio station inventory, we are proud to have surpassed that goal"
PromoSuite has been the radio Industry’s leader in marketing and promotion software since 1992. Original PromoSuite was the radio industry’s first paperless promotional information system, and is currently used by over 1,500 radio stations across the United States and Canada. In 2014, PromoSuite will release a new cloud-based product called PromoSuite Next that combines all of the functionality of Original PromoSuite, plus many new features and in a cluster-based design that promotes speed, flexibility, and ease of use. PromoSuite’s other product offerings include WebCreator, custom website design built into a full-scale content management system, and ListenerEmail, a mass email system that sends out over 40 million emails each month on behalf of its users.
About AdLarge Media
AdLarge Media is the fastest-growing premium advertising sales representation organization in the U.S. representing radio, digital, and mobile content providers. AdLarge Media has enhanced the traditional business model for advertising sales representation through strategic asset utilization of its partners’ content and technology. This game-changing strategy has earned the company a reputation as an innovator and ‘solutions provider’ that delivers a demonstrated return on investment in an ever-changing media landscape. Founded in 2010 by visionaries Gary Schonfeld and Cathy Csukas, AdLarge Media is the industry leader in customized advertising sales representation.
CJ Knowles, Digital Brand Strategist
212-509-1200 ext. 206