Email Marketing Remains a Top Profit Generator
Posted by Rocco Macri, CEO/Co-Founder, on 7/17/2017 10:00:00 AM.

Great article below on how email marketing remains the top profit generator, or “The King of ROI” according to MediaPost.

ListenerEmail, Marketing, News

Love and Protect Your Database
Posted by Rocco Macri, CEO/Co-Founder, on 6/7/2017 2:00:00 PM.

Radio is about attracting listeners and keeping them. Email marketing works the same way, only it’s even more personal. So, when a listener decides to give you his or her personal information, you need to treat it like the treasure that it is. Do not abuse the privilege, because your listener can revoke your privileges at any time by unsubscribing or simply deleting your Email.

What follows are some ways you can show your database some love.


ListenerEmail, Marketing, Sign-Up Pages, Best Practices

Level-Up Your Digital Skills with PromoSuite
Posted by Matt Jacobson, Product Development Manager, on 3/13/2017 3:24:00 PM.
You have an app, a website, and a social media presence. You’re the digital wizard who somehow keeps it all going. PromoSuite Next is here to reinforce your arsenal and maximize your efforts across each platform. 
ListenerEmail, Social Media, Marketing, PromoSuite Next

Social Media and your Promotions Department
Posted by Mike Condon, Client Relations Coordinator, on 9/2/2015 11:45:00 AM.

Social media has been welcomed with open arms into the daily lives of many people, and that includes your stations audience. We have become addicted to checking our mobile devices for every ounce of news that gets posted, many updated by the second. In fact, you’ve probably checked your phone at least once in the last few minutes.

If you’re doing it, and I’m doing it, wouldn’t that lead one to believe that just about everyone else is doing it too?

Marketing, Best Practices

Promotions and Sales: The Beginning of a Beautiful Friendship
Posted by Mike Condon, Client Relations Coordinator, on 3/25/2015 6:25:00 PM.
All that attention the Sales Department receives is warranted. They are a very important part of the equation. After all, without sales we wouldn’t be able to pay the bills, have events to promote or commercials to produce. The Sales Department is tied into many important areas of the station. However, promotions is vital to the success of sales as well.
Marketing, Best Practices

The Tabbed Gmail Inbox
Posted by Matt Jacobson, Product Development Manager, on 11/22/2013 5:12:00 PM.
Earlier this year, Gmail introduced their new tabbed inbox.  If you are not familiar, you can see the introduction on the Official Gmail Blog.
This update is Gmailís way of helping their users sift through the flood of email they receive every day.  They outline the types of messages by four overarching tabs Ė Primary, Social, Promotions and Updates.  As new email comes in, Gmail attempts to look at the content and categorize the emails, helping their users see the important emails first.
ListenerEmail, Marketing

Email Subjects Are Important!
Posted by Matt Jacobson, Product Development Manager, on 7/11/2012 11:52:00 AM.

We all know itís important to make sure that your recipients are interested in your content so they donít just delete it and move on to the next one.  But when you create an email full of great content, make sure everyone gets to see it!  Donít stack your subject line with boring text, or worse, a line full of triggers getting your message sent to spam.  If your email isnít delivered, no one will get to see it. 


ListenerEmail, PromoSuite Interactive, Marketing, Best Practices

CJ Knowles | Business Development Manager
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Rocco Macri | Founder/CEO
Andrew Smith | Manager, Client Relations
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