|Posted by Rocco Macri, CEO/Co-Founder, on 8/10/2017 10:00:00 AM.|
Recently I gave an interview with All Access about the history of PromoSuite and Radio’s evolution into digital.
|News, PromoSuite Next|
|Posted by Rocco Macri, CEO/Co-Founder, on 7/17/2017 10:00:00 AM.|
Great article below on how email marketing remains the top profit generator, or “The King of ROI” according to MediaPost.
|ListenerEmail, Marketing, News|
|Posted by Rocco Macri, CEO/Co-Founder, on 6/7/2017 2:00:00 PM.|
Radio is about attracting listeners and keeping them. Email marketing works the same way, only it’s even more personal. So, when a listener decides to give you his or her personal information, you need to treat it like the treasure that it is. Do not abuse the privilege, because your listener can revoke your privileges at any time by unsubscribing or simply deleting your Email.
What follows are some ways you can show your database some love.
|ListenerEmail, Marketing, Sign-Up Pages, Best Practices|
|Posted by Rocco Macri, CEO/Co-Founder, on 9/11/2013 3:56:00 PM.|
Dear Radio Industry -
It is an exciting time at PromoSuite, and I wanted to share the news about what’s been going on and what we have coming up for you.
It was over two decades ago when my business partner and I realized that Music Directors had their choice of music scheduling systems, Traffic Directors had their choice of commercial scheduling systems, yet Promotion Directors were still stuck with pen and paper. Based on that simple discovery, PromoSuite was born!